Privacy Policy

When you join our waitlist, place an order, or contact us, we may collect:

• Identifiers — name, email address, phone number (if you give us one), shipping address
• Consent records — if you opt in to text messages, we store the number, the exact wording you agreed to, the date and time, and a shortened version of the network address the consent came from. We keep this so we can show the opt-in was genuine. The network address is shortened before it is stored, so it identifies a general origin and not a specific device.
• Commercial information — products purchased and order history
• Internet activity — IP address, basic email engagement (opens/clicks), and how you use the site: pages viewed, clicks, scrolling, and mouse movement. See section 4 for details.

We do not collect sensitive personal information, and we do not knowingly collect data from anyone under 16.

Payment cards: We never receive or store your full card number. Payments are processed by Stripe on Stripe-hosted checkout pages; your card details go directly to Stripe, not to us.

• To fulfill and ship your orders
• To send order confirmations and, if you opt in, marketing emails
• To send marketing text messages, only to a number you gave us and only if you separately ticked the box agreeing to them
• To keep a record of the marketing consents you gave us
• To prevent fraud and abuse
• To comply with legal and tax obligations

We share personal information only with service providers who process it on our behalf under contract, including Stripe (payment processing), Resend (email), Vercel (hosting), our database host, Upstash (abuse prevention), Google (analytics), and Microsoft (product analytics and session replay). We may also disclose information if required by law.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

We use two analytics services to understand how the site is used so we can improve it:

• Google Analytics 4 — pages viewed, how you reached the site, and whether you joined the waitlist. Reported in aggregate.
• Microsoft Clarity — records how visitors interact with pages, including clicks, scrolling, and mouse movement, and produces heatmaps and playbacks of those interactions.

What is masked: text you type is masked before it leaves your browser, and email fields are explicitly excluded. We do not use these tools to capture your email address, payment details, or the contents of form fields.

How to opt out: most ad and tracker blockers stop both services, and neither is required to browse or use the site. You can also email us at privacy@shopamorla.com and we will exclude you.

We only text a number if you gave us one and separately ticked the box agreeing to marketing texts. Ticking it is never a condition of buying anything, and you can subscribe by email without giving a number at all.

If you opt in, expect occasional messages about drops and restocks. Message and data rates may apply and frequency varies. Reply STOP to any message to stop them, or HELP for help.

To deliver a text, your number and the message reach your mobile carrier and an SMS provider acting on our behalf. Carriers are not liable for delayed or undelivered messages.

Opting out of texts does not unsubscribe you from email, and unsubscribing from email does not stop texts — they are separate choices, and we treat them separately.

We retain personal information only as long as needed for the purposes above — order records for up to 7 years for tax/legal reasons, and marketing contacts until you unsubscribe.

Text message consents are kept for 4 years after the last message we send you. When you opt out we stop sending and keep the record itself — a deleted record cannot prove we honoured your opt-out, and it would let the same number be added again by anyone who typed it in.

You have the right to:

• Know / Access — request the categories and specific pieces of personal information we hold
• Delete — request deletion of your personal information
• Correct — request correction of inaccurate information
• Opt out of sale/sharing — although we do not sell or share, you may still exercise this right
• Non-discrimination — we will not deny service or charge you more for exercising these rights

Email us at privacy@shopamorla.com with your request. We will verify your identity and respond within 45 days. You may use an authorized agent to submit a request on your behalf.

We do not sell or share your personal information. To confirm your preference or ask a question, email privacy@shopamorla.com.

We may update this policy; the effective date above reflects the latest version.

Annan Abedin, doing business as Amor
777 E Third St, Unit DD16
Pomona, CA 91766
privacy@shopamorla.com